Are you considering an animated logo? We may be biased, but we think they’re pretty great. You may remember Green Comma’s blog post from a while back about what makes a great logo (hint: they’re memorable, unique, appropriate, and timeless). Now consider an animated logo – it’s all these things and more! We’re pretty happy about our new one. Still not sure? Consider these reasons:
1. We live in a digital world
Not only are animated logos useful for promotional videos, presentations, and banner ads, but now they can be used to transform user experience on a website. Consider that most people are interacting with your brand in a digital environment as opposed to a static paper one.
2. An Animated Logo Draws our Attention
While the web is great for reaching potential customers, viewers are saturated with information, which makes it harder for your brand to stand out. Web surfers want instant gratification, which is why web videos keep gaining in popularity. Logos that move will draw attention more effectively than static logos.
3. Animated Logos Keep our Attention Longer
The great news is, not only does animation draw our eye to branding, but we want to watch until the logo has stopped moving, which means more time to absorb the message. I don’t know about you, but I love watching an animated logo and I won’t look away until I’ve figured out the pattern.
4. We Remember an Animated Logo Better
Like a pneumonic device, an animated logo is instantly recognizable and is more memorable than a static one. Whereas we might have to see a static logo three or four times before we register it at all, animated logos imprint much more quickly.
5. Animated Logos Tell a Story
Does your brand have a story? A personality? The additional space of an animation allows you to communicate that story quickly and effectively.
So take your business to the next level, widen your audience, strengthen your brand, tell your story, and get your logo moving.
Want to see even more inspiring animated logos? Click this link. And if you’d like to explore animation options for your own logo, please reach out.